What is Liquidity in Matched Betting?

When you are aware of the primary technical terms associated to Matched Betting, it becomes quite easy for you to design and implement requisite strategies to optimize your earning channels from the betting world. On this note, it is very important to know about the term liquidity and its various dimensions, contextual to the field of matched betting.

The exact definition of liquidity

In simple terms, the maximum amount of money, which you can potentially use to stake on a specific lay bet, on a particular betting exchange platform, is technically known as liquidity.

Related Guide: What is a Betting Exchange?

The cases of matched bet and unmatched bet


When liquidity is prominently more than the amount of lay stake, then the lay bet at the exchange is considered to be completely matched. On the other hand, when the liquidity is lesser than the lay stake, the lay bet is regarded as unmatched.

Fixing unmatched bets


There are two broad categories of unmatched bets. The first case is where your lay bet is totally unmatched. The second case is when your bet is partially matched. You don’t have to panic when you are in such a situation. There are practical solutions to get rid of the issues.

Related Guide: What is an Unmatched Bet and How do you fix them?

Bet on sporting events that are popular


A hat-tip for avoiding the situation of unmatched or partially matched lay bets is to consider particular stakes that are associated to popular sporting events. Data says that the chances of getting a matched bet when you consider popular sporting events and matches between popular teams/individuals are very high. Hence, you have to set up the strategies accordingly. For example, betting on outcomes in EPL is quite appropriate.

What about horse racing events?


If you choose to bet on a horse racing event, then a wise recommendation is to simply bet on the horse/horses on the event day, and certainly not before that.

Using a reliable tool

Merely depending on guesswork and information from betting exchanges are not enough to get rid of the problem of unmatched lay bets. You have to implement better ploys. One such technique is to judiciously depend on a software product or tool that would provide you with clear views regarding various quantitative aspects of lay bets, stakes, price levels, and similar parameters, on a clean, user-friendly interface. This would help you to place your lay bets like a true professional.

Considering liquidity related to lay odds

You have to take into consideration the concept of liquidity associated to lay odds. The liquidity originates from back bettors. When you are placing a lay bet, it is mandatory to consider the data relevant in such cases to minimize risk.

When can lay bets actually occur?

Keep in mind the fact that lay bets are possible only when there is money for the betting exchange to utilize – money sourced from back bettors.

Enrich your knowledge

It would be a good step to enrich your knowledge via Free Matched Betting Service to remain prepared in dealing with unmatched or partially matched bets.

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Jargon Glossary

Back bet = betting on something to happen

Lay bet = betting on something to not happen

Betting Exchange = somewhere you can place lay bets

Profit Squirrel = the home of matched betting

Matched Betting = continue reading below 😁

Fractional odds = odds as a fraction (e.g. 4/1)

Decimal odds = odds as a decimal (e.g. 5.0)

What Is Matched Betting?

Matched betting is one of the best ways to make money online. It’s a simple technique that allows individuals to earn a guaranteed profit from bookmaker free bets and promotions.

How does matched betting work? It involves betting on all outcomes of an event, removing the element of chance, whilst at the same time receiving free bets and other amazing promotions from the bookmakers. These free bets can then be converted to cash profit. The reason it is called ‘matched’ betting is because you are matching your bookmaker bet with an opposite bet on a betting exchange.

Matched betting has been around since the first betting exchange in 1999. Previously this technique was reserved for betting traders only, but thanks to Profit Squirrel and our simple to follow, step-by-step guides, we have made it easy for absolutely anyone to make money. Over 70 per cent of our members had never placed a bet in their lives before starting matched betting. We guide you through and support you every step of the way, starting with as little as £10 and making up to £1,000 from the bookmakers sign-up / welcome offers alone!

  • Do I need betting experience or sports knowledge?

    Nope! You don't need any knowledge of sports or betting to make money from matched betting. We have step-by-step, written and video instructions on all of the offers – you’re guaranteed to make money. The outcome of the event is irrelevant, so any prior knowledge or experience with sports is not needed.

    As previously mentioned, over 70 percent of our members had never placed a bet before starting with Profit Squirrel.

  • Is Matched Betting Legal?

    Sounds too good to be true, right? Matched betting is 100% legal. Profit Squirrel has been enjoyed by over 100,000 people in the UK and has national coverage in The Guardian & The Telegraph. We're simply taking advantage of bookmaker's generous free bet promotions.

    So long as bookmakers offer sign-up bonuses and ongoing free bets you will always make guaranteed profits with matched betting.

  • Does It Involve Gambling?

    Matched betting is not gambling. Despite having the word 'betting' in the name, as well as using betting platforms in our execution of the technique, there’s no gambling involved.

    Profit Squirrel teaches you exactly how to cover all outcomes so that no matter the result, you can profit from the free bets.

Start Profiting From Matched Betting Today
A Brief History..
Frequently Asked Questions
  • Is Matched Betting available outside of the UK?

    Profit Squirrel is the best matched betting site focused on both United Kingdom and Republic of Ireland residents. It could well be that bookmaker's offer profitable free bet promotions in your country of residence, but they will likely vary from those listed on Profit Squirrel. The same principles still apply wherever you are in the world, but you will need to find the offers yourself.

  • Will it affect my credit rating and/or mortgage application?

    Using bookmakers will not affect your credit rating. Bookmakers only carry out a 'soft search' in order to verify that your registration details are correct. This will never impact your credit rating. Which makes sense as you are not applying for any kind of credit.

  • What if I already have some bookmaker accounts?

    Even if you have a handful of bookmaker accounts already, we have over 70 welcome offers alone, so there will still be plenty of profit on the table.

    We also show you how to make money from your existing accounts too. Sign up and start making money, today!

What is Profit Squirrel?

Profit Squirrel is the home of matched betting. We specialise in helping newbies learn & earn with matched betting, so that they can start profiting from Day 1.

We provide free video guides, software, and calculators. Making money online has never been easier. Profit Squirrel provide many support options, including, live chat (on the website), WhatsApp messenger, email support and a private Facebook community with over 30,000 fellow members.

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